Industry Expertise
FMCG | Sales & Distribution Strategy | Business Transformation | AI & Technology Innovation
Years Of Experience
36+ years (30 years in GCC)
Trailblazing Expertise
- Route-to-Market Strategy & Revenue Growth – Optimizing pricing, revenue management, and distribution systems for profitability
- Leadership & Business Transformation – Driving sustainable growth in highly competitive and challenging environments
- AI & Tech-Enabled Business Models – Bridging FMCG expertise with emerging AI-driven collaboration tools
- High-Performance Culture Building – Developing top-tier teams and crafting winning business cultures
Impact In Action
- Spearheaded PepsiCo’s historical price architecture process in the Middle East after 40 years of flat pricing, adding $400 million in cumulative profits to the industry
- Led the transformation of Al Maha (Iraq), building powerful sales & distribution networks for Nestlé, Colgate, SC Johnson, and Kimberly-Clark, leading to a $90 million profit swing
- Co-Founder of Unitalk.AI, an AI-powered collaboration tool enhancing team performance
- Expanded PepsiCo’s presence in Africa, establishing regional hubs and scaling operations across multiple markets
Game-Changer Roles
- Vice President, Sales (MEA) | PepsiCo
- General Manager, Gulf & Africa | PepsiCo
- CEO | Al Maha General Trading Co. (Iraq)
- Co-Founder | Unitalk.AI
Education/ Professional Accolades
- Harvard Business School
- Columbia University
- SKEMA Business School, France
What Inspires Them
Learning to turn a challenge into an opportunity—that is the beginning of wisdom.
Off The Clock
Martial arts instructor (karate); travels to Africa to train young orphans, using sports to strengthen their character.