Industry Expertise
Consumer Goods | FMCG | Business Transformation | Leadership Development
Years Of Experience
24 years (13 years in GCC) and extensive experience across MEA, Turkey, Iran, Pakistan, India, and APAC
Trailblazing Expertise
- Strategic Business Transformation – Redefining operating models, GTM strategies, and organizational structures for sustainable growth
- Revenue & Profit Optimization – Achieving consistent double-digit growth through agile, ROI-focused decision-making
- Acquisitions & Market Expansion – Leading end-to-end M&A processes, from due diligence to integration
- Leadership & Talent Development – Managing teams of 1,200+ employees across 27 nationalities, fostering diversity and internal promotions
Impact In Action
- Led a $175M supply chain investment to drive acquisitions and capacity expansion
- Achieved consecutive years of double-digit profit growth despite market disruptions
- Developed 75% of the Kraft Heinz MEA Operating Committee from within, with 50% female leadership
- Transformed go-to-market strategies across multiple regions, scaling iconic brands in competitive FMCG markets
Game-Changer Roles
- Managing Director, Middle East, Africa & Turkey | Kraft Heinz
- Marketing Director, India, Middle East & Africa | Procter & Gamble
- Strategic Advisor, APAC Region | Perfetti Van Melle
- General Manager, Asia Pacific South | SIG Group
Education/ Professional Accolades
- Koc University
- Bogazici University
- INSEAD
- Stanford University
- Certified Strengths-Based Leadership Coach | Gallup CliftonStrengths
- Performance Coaching Certification | 2bLimitless (IFC Accredited)
- ESG & Corporate Governance for Board Members | CGI/Stanton Chase
What Inspires Them
True growth comes from knowing there’s always more to learn, more to give, and more to become—one small step at a time. Hence, I am very curious to learn every day from every opportunity.
Off The Clock
DE&I advocate, Pilates lover, and avid traveler