Industry Expertise
B2B & B2C Marketing | Digital Transformation | Omni-Channel Strategy | Brand Building
Years Of Experience
15+ years with 10 years in the GCC
Trailblazing Expertise
- B2B & B2C Omnichannel Marketing Strategy
- Performance & & Full-Funnel ROI Optimization
- Brand Positioning & Rebranding
- E-commerce Growth & Conversion Optimization
- Social Media, Influencer Strategy & Content Leadership
- Marketing Automation
- Brand Development & Market Expansion across UAE, KSA & GCC
- Leadership &Team Development
Impact In Action
- Delivered TASC Group’s highest-ever marketing-driven revenue in 16+ years without increasing budgets
- Led marketing for multiple brands under the TASC umbrella, driving 100% YoY increase in website traffic and sales-qualified leads
- At Landmark Group, increased hotel bookings revenue by half a million dirhams and reduced cost per room by 75% through performance marketing and campaign innovation
- Increased engagement across social platforms by 10%+ while cutting spending by 60%, and generated revenue via email marketing within launch year
- Founded, led & grew the social media service vertical across three ad agencies
Game-Changer Roles
- Freelance Fractional Marketing Director
- Associate Vice President – Marketing | TASC Outsourcing
- Head of Marketing | bfound.io
- Social Media Director | Home of Performance
- Digital Marketing Manager | Landmark Group
- Founder, The Lavender Closet
Education
Kellogg Executive Education, INSEAD, King’s College London, St. Xavier’s College
What Inspires Them
Art, reading and listening to podcasts on my morning walks
Off The Clock
An advocate for animal welfare, avid traveler and a certified yoga instructor