Industry Expertise
Hospitality | Destination Branding | Real Estate | Sports | Luxury F&B
Years Of Experience
35+ years with 27 years in the GCC
Trailblazing Expertise
- Destination & Hospitality Branding – Developing brand strategies that shape world-class guest experiences
- Corporate Identity & Brand Strategy – Crafting impactful visual and strategic identities for global brands
- Luxury & Real Estate Branding – Building compelling brand narratives for high-end developments
- Sports Branding & Sponsorship Strategy – Partnering with elite organizations such as the European Tour & FIFA
Impact In Action
- Developed pre-opening & launch brand strategies for multiple hotels across the Middle East, Africa, and Europe in partnership with global operators.
- Created full-scale destination brands encompassing hospitality, retail, F&B, and residential projects in Saudi Arabia and Montenegro.
- Shaped iconic sports brands, working with FIFA and the European Tour on global branding initiatives.
Game-Changer Roles
- Founder
- Creative Director & Managing Director
- North55 Branding Consultancy
Education/ Professional Accolades
- Newcastle College of Art & Design
What Inspires Them
Keeping branding real – demystifying the process and demonstrating why branding should be core to every business strategy.
Off The Clock
Passionate about yachting