Industry Expertise

Across B2B industries

Years Of Experience

18 years of experience, including 10 years in the GCC

Trailblazing Expertise

• Strategic Marketing & Communication
• Brand Building & Content Marketing
• Inbound Marketing & Campaign Management
• Team Leadership & Cross-Functional Collaboration

Impact In Action

• Increased organic web traffic by 74%, while boosting blog output by 150% and long-form content by 200%
• Launched a new website that drove a 20% increase in traffic
• Collaborated with C-level executives to produce a high-impact Annual Report for a listed tech firm
• Authored a children’s book on Amazon and completed a fiction novel (currently under publication review)

Game-Changer Roles

• Senior Brand & Content Manager | Unifonic
• Associate Vice President of Marketing | TASC Outsourcing
• Head of Marketing | Biz Group
• Group Marketing Manager | Urbanise
• Marketing Consultant
• Marketing Brand Manager | Orbium

Education

King’s College London, University of Pretoria

What Inspires Them

• Quote to live by: “There is something inside you that is greater than any obstacle.” – Marcus Aurelius
• Hobbies: Active lifestyle, creative writing, and traveling the world

Off The Clock

• Mother of two
• Avid traveler (fluent in three languages)
• Writer and storyteller, with a published children’s book and a completed fiction novel