Industry Expertise
Aerospace | Media | Business Transformation
Years Of Experience
25 Years
Trailblazing Expertise
- Leadership & Organizational Transformation – Driving governance, strategy, and business excellence
- Media Data & Audience Measurement – Establishing advanced media analytics and measurement capabilities
- Technology & Quality Systems Implementation – Leading innovation, operational frameworks, and supplier accreditation
- Strategic Business Growth & Profitability – Delivering record-breaking revenue and operational turnarounds
Impact In Action
- Founded Saudi Arabia’s only TV Audience Measurement company, revolutionizing media analytics.
- Led the privatization of Saudi News Network (Al Ekhbariya, SBC) as part of Vision 2030
- Doubled Saudi TV’s viewership ratings during Ramadan 2017
- Acted as Head of Master Control Room during the U.S. President’s visit, ensuring seamless live feeds locally and internationally
- Achieved 8.4% net profit turnaround from a 2% loss in just 7 months at BAE – AACC
- Led Technology Transfer programs under Home Market initiatives at BAE
- Established OSN’s media operations in Saudi Arabia in 2018
- Secured bulk contracts responsible for 40% of global revenue at OSN
- Implemented Business Excellence Models across BAE and its subsidiaries
Game-Changer Roles
- Board Member of IGNITE initiative
- Board Member of SBA
- CEO of MRC
- Acting CEO for the SSC Channels
- CEO of SBA
Education/ Professional Accolades
- Harvard Business School
- University of Oxford
- Wharton School
- KFUPM
What Inspires Them
To become an enabler for both organizations and Individuals
Off The Clock
Interested in science and technology