Industry Expertise
Retail Expansion | Market Entry & Turnaround | Omni-Channel Growth
Years Of Experience
Retail leader with 23+ years of experience, including 13 years in GCC markets.
Trailblazing Expertise
- Strategic Market Expansion – Launching and scaling global brands in the Middle East
- Turnaround Specialist – Restructuring and revitalizing underperforming operations for profitability
- Retail Optimization – Enhancing customer experience, operational efficiency, and merchandising
- Profit Maximization – Driving revenue growth through cost efficiency and strategic investment
Impact In Action
- Launched Vero Moda, Jack & Jones, and Hunkemöller in GCC, addressing untapped market opportunities.
- Built a 1 billion+ AED portfolio, integrating omni-channel retail and e-commerce operations.
- Reversed a decade of losses in Saudi Arabia, delivering 5X business growth.
- Achieved 10X profitability growth for Skechers, overseeing 100 store openings in a year.
Game-Changer Roles
- Co-Founder & CEO, Al Safa Brands: Spearheading the introduction of global brands in GCC.
- CEO, Apparel Group: Oversaw a 1B+ AED portfolio, driving transformational growth.
- VP, Sports Division: Led multi-brand portfolios, achieving 10X profitability growth.
- General Manager: Reengineered Saudi operations, delivering 5X business growth.
Education/ Professional Accolades
- INSEAD
- ITM Business School
- SJCE University of Mysore
What Inspires Them
Believes “Growth is not an option; it’s survival.”
Off The Clock
Avid reader, fitness enthusiast, and family man passionate about personal growth and meaningful connections.